Several SDCC graphics students and AIGA members attended a workshop on book arts given by Sybil Rubottom of Bay Park Press. This well-attended (sold out, with a waiting list) event featured instruction on several methods of book making and folding. Students learned some simple folding techniques first, and then made a small book with a concertina (like an accordion) fold. They finished by making a larger, bound book with the pages stitched in place. The larger books had beautiful end papers, covers, and spines, and would make very nice gifts.

The instructor helped everyone through the process, and had solutions for all the inevitable first-timers’ mistakes. Students gained a better understanding of what goes into making a book, and the different methods available for putting it together. This workshop was very helpful for anyone wanting to make a handmade book, or for the student preparing for portfolio class.

Thanks all of you for coming!

Click to view slideshow.

Book Arts Workshop
Date: November 13, 2010
Time: 9.30 to 12.30
Location: Bay Park Press
4138 Napier
San Diego, CA 92110
(619) 275-0696
Cost: $5 for members, $15 for non-members (to offset instructor and materials costs)
RSVP: cityaiga@gmail.com

In November we will have the opportunity to learn more about Book Arts from artist Sibyl Rubottom at Bay Park Press.

This workshop will cover a brief history of book arts with examples of eastern and western style book bindings. A glossary of book arts and binding terms will be provided along with a book list and source list. 
Workshop attendees will make an eight page book from a single sheet of paper. A second book structure will be made with an accordion binding.
Workshop attendees will then proceed to learn how to cover boards for  book covers.
The final piece will have a soft spine, sewn binding with hard covers.

Seats are limited to 15-18 students.

Artist’s Bio:
Sibyl Rubottom holds her M.F.A. from Yale University in Painting and her B.F.A. from the Rhode Island School of Design, where she was a European Honors Student in Rome. Sibyl is currently co-proprietor of Bay Park Press in San Diego. Bay Park Press is a small fine arts press specializing in limited edition Artists Books and fine intaglio prints. Sibyl’s books are in the special collections of the John Hay Library at Brown University; Sterling Library at Yale University; U.C.S.D. Mandeville Special Collections; San Diego State University’s Malcolm A. Love Library; Occidental College (Los Angeles); Brigham Young University; Dartmouth College; Indiana University; Walker Art Center; California State University, Hayward; The Athenaeum Music & Arts Library, La Jolla, California. Sibyl is currently Artist-in-Residence at the Athenaeum Music and Arts Library in La Jolla, California. She teaches Book Arts at its School of the Arts and at the University of California San Diego Extension. Sibyl conducts creativity workshops and regularly leads tours to Mexico in which book arts are a focus of the trip.
For 25 years Sibyl operated Sibyl Designs, a fabric art business specializing in hand-painted fabric products for the residential and commercial design community. She was represented by Kneedler-Fauchère in Los Angeles, Seattle and Denver, and by John Edwards-Hughes in Texas and Molini-Southard in Florida.
For more information, please visit http://www.bayparkpress.com.

Please make sure to bring an X-Acto knife, a ruler, and your cash payment to the workshop!

Still haven’t sent in your RSVP?  There may still be space!  Email cityaiga@gmail.com.

SDCC AIGA is Looking Forward to a Great 2010/2011 Academic Year

The San Diego City College (SDCC) chapter of the American Institute of Graphic Arts (AIGA) has organized itself for the 2010/2011 academic year.

As always, new members are welcome and are encouraged to get involved. Check out the SDCC AIGA link above, and email cityaiga@gmail.com if you can help out! But first, you need to become an AIGA member.

Luckily, the AIGA is having a student membership drive, which offers membership at a discounted rate of only $50 if you are a full-time student and join before October 31, 2010. If you are a part-time student and are wondering if you qualify for this discount, please inquire with the AIGA. This is a great deal because the regular Student Level annual dues are $95, and the Associate and Professional level annual dues are $230 and $315, respectively. Take advantage of this low rate! Please visit the JOIN link to learn about membership benefits.

Questions? Email cityaiga@gmail.com.

Workshops Being Planned
In your design classes, you may have received a survey regarding workshop topics. Thanks to your feedback and to SDCCD AIGA’s wonderful volunteers, two workshops are now being organized for this Fall. One will be on Design Production and the other on Book Arts. Be sure to check back often for news, updates, and upcoming workshop dates.

EVENT: Design Production Workshop
Date: October 29, 2010
Time: 3:30-5:00 pm
Location: Diego & Son Printing
2104 National Ave.
San Diego, CA 92113
(619) 233-5373
Cost: Free
RSVP: cityaiga@gmail.com by October 28, 2010. 12.00AM

Our first workshop this year is just around the corner! We will have the opportunity to learn more about Design Production.

Professor Digital Diego of Diego & Son Printing, Inc. will teach workshop attendees about how to save a PDF, correct page layout, 4-color CMYK and spot colors, how to add bleeds, using transparency, and more. Learn from a professional printing business how to set up your files and also what they’re doing to keep their shop “green.”

Space is limited, so be sure to reserve your spot for this informative workshop.

Heads-Up for Upcoming Book Arts Workshop
Date: November 13, 2010
Time: TBD
Location: Bay Park Press
4138 Napier
San Diego, CA 92110
(619) 275-0696
Cost: $5 for members, $15 for non-members (to offset instructor and materials costs)
RSVP: cityaiga@gmail.com

In November we will have the opportunity to learn more about Book Arts from artist Sibyl Rubottom at Bay Park Press.

This workshop will cover a brief history of book arts with examples of eastern and western style book bindings. A glossary of book arts and binding terms will be provided along with a book list and source list. 
Workshop attendees will make an eight page book from a single sheet of paper. A second book structure will be made with an accordion binding.
Workshop attendees will then proceed to learn how to cover boards for  book covers.
The final piece will have a soft spine, sewn binding with hard covers.

Seats are limited to 15-18 students. More details to be posted soon!

Artist’s Bio:
Sibyl Rubottom holds her M.F.A. from Yale University in Painting and her B.F.A. from the Rhode Island School of Design, where she was a European Honors Student in Rome. Sibyl is currently co-proprietor of Bay Park Press in San Diego. Bay Park Press is a small fine arts press specializing in limited edition Artists Books and fine intaglio prints. Sibyl’s books are in the special collections of the John Hay Library at Brown University; Sterling Library at Yale University; U.C.S.D. Mandeville Special Collections; San Diego State University’s Malcolm A. Love Library; Occidental College (Los Angeles); Brigham Young University; Dartmouth College; Indiana University; Walker Art Center; California State University, Hayward; The Athenaeum Music & Arts Library, La Jolla, California. Sibyl is currently Artist-in-Residence at the Athenaeum Music and Arts Library in La Jolla, California. She teaches Book Arts at its School of the Arts and at the University of California San Diego Extension. Sibyl conducts creativity workshops and regularly leads tours to Mexico in which book arts are a focus of the trip.
For 25 years Sibyl operated Sibyl Designs, a fabric art business specializing in hand-painted fabric products for the residential and commercial design community. She was represented by Kneedler-Fauchère in Los Angeles, Seattle and Denver, and by John Edwards-Hughes in Texas and Molini-Southard in Florida.
For more information, please visit http://www.bayparkpress.com.

This one-day trade show is jam-packed with exhibitors showcasing exciting products, seminars led by industry experts, and over 1,500 attendees gathered in one location to socialize and check out what’s new in the industry. The trade show is free to attend, but registration is required. Registration can be done in one easy step. You may register for tours, seminars, the trade show, and/or the Cocktails & Kudos celebration party all in one location. AIGA’s Positive Impact of Design Midday Sessions: 12:00pm – 1:30pm Panelists: Ron Miriello, Miriello Grafico; Angela Hill, Incitrio; MaeLin Levine, Visual Asylum Moderated by: Amy Levine, AIGA President / Visual Asylum Learn how several leading San Diego Creative Studio’s have provided invaluable expertise to their corporate clients bottom line. Panelist will review actual client case studies to provide practical examples how their creative services contributed to a profitable return. Plus, the presentations will be followed by Q&A allowing you to ask questions.

Date: Thursday, February 25, 2010 — February 25, 2010
Time: 10 am – 4 pm
Location: San Diego Convention Center Concourse B, Ballroom 6. 111 W. Harbor Drive, San Diego, CA 92101

For more information please visit

http://www.piaexpo.com/

Join us for this free workshop taught by Elena Salij forom Art Center. Please register at cityaiga@gmail.com space is limited.

Date: Friday, December 4th
Time: 1-4 pm
Location: T-310, San Diego City College

Take a look at Art Center’s Advertising Department at:

http://www.artcenter.edu/theagency/agencyFa07.swf

Join one of the biggest annual AIGA San Diego Student Group event, UNITE! The event is to bring together students, staff, and professionals. Come and get inspired by local professional panel speakers and guest speaker, Brian Singer who is a current AIGA San Francisco Chapter President. There will be live band, DJ, catering, and various
booths/tables set up!

Location
Cuyamaca College Theater
900 Rancho San Diego Parkway
El Cajon, CA 92019
Building B, Performing Arts Theater

Schedule
5:00 PM – 6:00 PM > Reception with live DJ
6:00 PM – 6:10 PM > Welcoming
6:10 PM – 6:50 PM > Guest Speaker Presentation
7:00 PM – 7:40 PM > Panel Speakers, Q & A
7:40 PM – 8:00 PM > Raffle Prizes
8:00 PM – 8:30 PM > Band Performance

Guest Speaker
Brian Singer, AIGA San Francisco Chapter President
Brian Singer is a San Francisco based graphic designer. He currently works at Altititude, whom he is the founder of, and serves as the President of the San Francisco chapter of AIGA. Brian is also the creator of The 100 Journals Project, a global art experiment spanning 40 countries and culminating in a book, and feature-length documentary. He has taught in the graduate program at Academy of Art University and has served on the board of New Langton Arts.

Raffle
Show your support for AIGA student members and participate in the raffle to raise funds for future student events like the annual Portfolio Exhibition and UNITE.

Register Online by 11.19.09;
AIGA Members: $15
AIGA Students Members: $10
Guests / Non-members: $20
FREE with membership sign-up

By Ericka Arguedas

The date for our Day of the Dead Munny Doll Workshop is getting closer. Here’s some inspiration and a pdf with  the Munny Doll template. Please see details on post below on how to register.

Day of the Dead Munny Doll Inspiration

October
Work & Passion: A Chat with Arlene Arreola and Munny Doll Workshop

Find out about balancing personal and professional work during this fun discussion with Arlene Arreola from (Biocom). Learn how she manages work in a corporate environment with her love of toys and still maintains her funky style. Along with her invaluable knowledge we will be painting Munny Dolls with a Dia de los Muertos theme. Come join in the fun!

Date: Friday, October 30th
Time: 12-3 pm
Location: T-310

Chat is free!
Munny Doll Workshop:
- $10 AIGA members
- $12 non members
(all materials are included)

To Register: email cityaiga@gmail.com

Arlene Arreola – Bio
Arlene has been working as a graphic designer for over 5 years now. As a designer she has worked extensively with ad layouts, brochures, catalogs and packaging as well as other print design. Arlene graduated through the IMCP program through the San Diego Community College Districts Continuing Education program. She has worked in a design studio, as a packaging designer for a candle manufacturer and is currently working as an in-house designer for a Biotech association. She also owns her own freelance business. Arlene enjoys painting, writing and all things creative. She teaches a Munny workshop for the AIGA Link program and has an extensive collection of designer vinyl.

We met to discuss next generation brands, specifically social media usage; its value and return on investment. As members of a younger generation we are not only immersed in this term, but also comfortable and knowledgeable. Next generation brands, in my own words, are companies that function, generate business and advertise through social media sites, like Facebook and Twitter. I believe most of us have a Facebook account and are comfortable sharing information and finding it on the Internet; however, this has been primarily for personal use. We should be aware that these hubs of content are powerful branding tools and usually free.

Here are a few other key points of our conversation:

While social media and networking is a new arena that evolves rapidly it still operates on design basics, understanding your audience and thinking creatively.

Great value is placed on authenticity. We can tell quickly when a thread is being moderated or directed with a heavy hand, this undermines it.

A presence in this arena is necessary for a brand, if you are not involved you do not have a voice in the conversation.

Internet content has generated a high level of interaction between professional and personal spheres. Employers and potential clients will be looking at your blog, comments and facebook account. Remember to always maintain decorum and a personal sense of integrity.

Thinking ahead to new trends and business directions, with so many different options for the same product, design projects could focus on developing community and experience vs. commerce.

I enjoyed this meeting and look forward to seeing more students at the next Breakfast Club. It was encouraging to be treated as a peer, not as a student, and to practice voicing my own opinions and strategies regarding design. The cost of attending the AIGA Breakfast Club is $5.00, a student discount, and you need to register ahead of time.

Meegan Feori